Re: [NTLK] Apple to unveil new digital device next week

From: Eric L. Strobel (fyzycyst_at_home.com)
Date: Wed Oct 17 2001 - 13:52:48 EDT


at the temporal coordinates: 10/17/01 1:34 PM, the entity known as Laurent
Daudelin at laurent_daudelin_at_fanniemae.com conveyed the following:

>
> Anybody wants to make a guess?

Check out the take on ThinkSecret:

http://www.thinksecret.com/features/digitalhub.html

>
> http://maccentral.macworld.com/news/0110/17.device.php
>
> Apple to unveil new digital device next week
> by Dennis Sellers, dsellers_at_maccentral.com
> October 17, 2001 12:40 pm ET Yesterday Apple rolled out revamped PowerBooks
> and iBooks. And next Tuesday the company will unveil a "breakthrough digital
> device," according to an invitation received by MacCentral for the event.
> The interesting thing is that the new device won't be a Mac. It will,
> however, fit into Apple's vision of the Mac platform as the heart of a
> digital hub for a digital lifestyle, the invite read. In outlining Apple's
> vision of the future, Apple CEO Steve Jobs sees the company's hardware and
> software serving as the "hub" of a "digital lifestyle." The intriguing part
> of the Apple-Jobs vision is the acknowledgement that digital devices will be
> increasingly important while denying that the personal computer is heading
> the way of the dinosaur. Instead, Apple thinks the traditional computer will
> get a new lease on life. "We don't think the personal computer is dying or
> moving away from the center," Jobs has said. "We think the personal computer
> is on the threshold of entering its third great age [the first two being the
> 'Age of Productivity' and the 'Age of the Internet']: the 'Age of the
> Digital Lifestyle.' This age is spawned by the proliferation of digital
> devices everywhere: CD players, MP3 players, cell phones, handheld
> organizers, digital cameras, digital camcorders and more. We're confident
> that the Mac can be the hub of this new digital lifestyle by adding value to
> these other devices." Jobs said Apple hardware could accomplish this goal
> because Macs run complex applications, have big screens for better user
> interfaces, burn disks, offer inexpensive storage and can access the
> Internet "at every conceivable speed." These are things that the other,
> smaller, less powerful digital devices can't do, he added. Apple's "digital
> hub" approach will have both hardware and software components. The software
> components include iTunes, iMovie and iDVD. The hardware area has included
> desktop and portable Macs. Apparently, the hardware line will expand on Oct.
> 23 with the "breakthrough digital device."
>
> -Laurent.

- Eric.

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