Re: [NTLK] Steve Jobs on PDA

From: Chilton Webb <chilton_at_mac.com>
Date: Wed Jun 11 2008 - 10:39:06 EDT

Hi Bob,
 
On Wednesday, June 11, 2008, at 08:49AM, "Bob Chen" <bobchenc@gmail.com> wrote:
>Hi Guys, have you seen this? Steve Jobs is telling us why we won't be
>seeing a new Newton anytime soon.
>> AMERICA'S MOST ADMIRED COMPANIES
>>
>> Steve Jobs speaks out
>>
>> In an exclusive interview, Apple's CEO talked with Fortune senior
>> editor Betsy Morris in February in Kona, Hawaii, where he was
>> vacationing with his family, about the keys to the company's
>> success, the prospect of Apple without Jobs, and more. Here are
>> excerpts.
>>
>> On Apple's focus
>>
>> "Apple is a $30 billion company, yet we've got less than 30 major
>> products. I don't know if that's ever been done before. Certainly
>> the great consumer electronics companies of the past had thousands
>> of products. We tend to focus much more. People think focus means
>> saying yes to the thing you've got to focus on. But that's not what
>> it means at all. It means saying no to the hundred other good ideas
>> that there are. You have to pick carefully.
>>
>> "I'm actually as proud of many of the things we haven't done as the
>> things we have done. The clearest example was when we were
>> pressured for years to do a PDA, and I realized one day that 90% of
>> the people who use a PDA only take information out of it on the
>> road. They don't put information into it. Pretty soon cellphones
>> are going to do that, so the PDA market's going to get reduced to a
>> fraction of its current size, and it won't really be sustainable.
>> So we decided not to get into it. If we had gotten into it, we
>> wouldn't have had the resources to do the iPod. We probably
>> wouldn't have seen it coming."

That sounds almost word for word like what he said about 4 years ago. Was this a recent interview?

-Chilton

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Received on Wed Jun 11 10:39:55 2008

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