Re: [NTLK] More MacPad Rumors

From: Joel M. Sciamma <joel_at_inventors-emporium.co.uk>
Date: Mon Jul 13 2009 - 19:17:22 EDT

Ryan,

> Sure, there was MP3 players, but the market was nascent and not
> well defined. Not only did Apple offer a superior device, but they
> coupled it with music services and easy syncability which the world
> ate up. So they created a market for MP3 players.

It is exactly this coupling with other services that have defined
recent non-Mac product lines. Just doing a tablet for the sake of it
does not a convincing product make.

We should search for justifications for a tablet outside the merely
operational ones to see if there is a good business case for building
such a thing.

Could Apple be thinking about getting into book reading? Steve tells
us the no one reads books anymore - sounds like an endorsement to me :-)

Could collaborative use of tablet, in the way that Microsoft are
experimenting with the Surface device, be a possibility? The fold-
flat eMate display encourages more than one user to be involved in
the way that a laptop can never really achieve.

Could the tablet extend the functionality of the Touch or Mac
products in some useful way - intelligent external screen for any
device? Some other tightly-bound assistance which only Apple products
could achieve?

What might the central message of a Apple tablet advertisement - will
it resonate with new buyers?

It is in these synergies that a more complete picture might emerge.

Joel.

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Received on Mon Jul 13 19:17:29 2009

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