on 10/28/01 10:07 AM, Jon Glass at jonglass_at_usa.net wrote:
>
> on 10/28/01 2:09 PM, Eric L. Strobel at fyzycyst_at_home.com wrote:
>
>> That's because, from what I've been told, *comparative* advertising is
>> ILLEGAL in Europe. For whatever reason. (Unless, of course, this was
>> misinformation...)
>
> <flamebait>
> That could be true, as Euros seem to tend to fear competition. ;-)
> <\flamebait>
My understanding was that if you wanted to do a comparative ad in
Europe, you had to have some really good documentation to prove your product
was 20% better than the the competition. Since such documentation (years of
independent studies etc.) isn't cheap or quick, atmosphere is the next best
thing.
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