on 09-11-2002 5:17, Joel M. Sciamma at joelsciamma_at_compuserve.com wrote:
> Their culture of just being cool is not going to cut it for much longer as
> one market after another is subsumed under the technology of their
> competitors. All the cute toys could be produced by anyone and probably will
> be, but without the R&D to beat a new path you're goose is cooked.
Now that goes a bit too far in my taste.
Since Apple makes just about the best easy to use software that most people
can use without a hefty manual and is clearly miles ahead in the field of
ease of use of a computer of anybody for a while to come, I think it's a bit
farfetched to deride them just as a cool looking design company...
Not to mention the fact that most other companies don't even seem to get
this so far.
Robert Benschop
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