[NTLK] John Sculley and the Newton

From: Helvécio Mafra (helvecio.mafra_at_newted.org)
Date: Thu Oct 02 2003 - 20:41:49 PDT


<http://news.com.com/2008-7351-5085423.html>

The most interesting part regarding the Newton is:

> Do you see other similar cases of missed opportunities at other
> companies?
> I just don't have the view into the research labs at what a lot of
> companies are working on, so I don't know if I can add a lot of
> perspective to that. I can look back at something like Newton and feel
> that it could have had a very different future than what had turned
> out. Newton could have been one of Apple's most profitable investments
> ever. Most people are aware Apple spent over $100 million developing
> Newton, but Newton was a chance for Apple to start with a clean sheet
> of paper and to be able to license both the chip design, as well as
> the software. We had a number of partners who had already signed up
> with it. The software didn't live up to the early ambitions that we
> had and the handwriting ended up being a pretty big embarrassment
> because it just didn't work.
>
> But the hardware inside of Newton, which was the ARM processor, has
> gone on to be incredibly successful, and it actually enabled Apple to
> make this huge amount of money out of the original Newton investment.
> But it's so easy to look backward on things and see decisions that
> could have been done differently. It's obviously a lot harder to look
> forward.

Cheers,
Helvécio

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Helvécio Mafra                            Eng. Florestal, MSc. em GIS
Brasília - DF                                                  BRASIL
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