Re: [NTLK] Jobs: 'Computers have keyboards' - iPod: 'Nyaa nyaa'

From: Rick Ludwig (bensisko_at_mac.com)
Date: Mon Apr 19 2004 - 23:56:47 PDT


On Apr 19, 2004, at 4:43 AM, Richard Kilpatrick wrote:
> Newton OS predates MS and Palm, though,

Duh! =)

> I would have cut Newton OS development back, had
> the eMate hardware redesigned with the 2100 SA architecture, and
> continued making two eMates - one eMate 2100, at the old
> education-discount friendly price of $800[1], and the original 25MHz
> eMate with a couple of 'kids' applications for $200-250,

You would have to have taken a big loss to get eMates out at that
price, especially the $250 level. Accounting and your stockholders
would have insisted on a $700 -850 eMate at the lower end, and $950 -
1150 at the higher end. Even by cutting Newton OS development, which
doesn't make sense because eMate was Newton, wouldn't have given you
the cost savings. The only solution was to do exactually what Jobs did.
He loved the eMate, but he wanted it to run the Mac OS, so he took the
concept, and design elements from the eMate and built the iBook. The
two are very similar in concept.

> Gets a whole generation of kids familiar with the Apple logo, the
> Newton, and probably encourages parents to go with Macs instead of PC
> for the 'real' computer.

I can't tell you how many people I know who's sole reason for not
giving the Mac a second look is exactlly this reason, "I had one in
grade school and it was slow and I hated using it." Try as you might,
you cannot convince these people that the Mac is anything but the slow,
boring computer they had to learn on in grade school. Getting your name
out doesn't always work in the way you want. Apple could come out with
a machine that grants magical wishes, but these people would still hold
their opinion.

-Rick

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