From: Martin Joseph (martyNT_at_barknaturalpet.com)
Date: Thu Jan 08 2004 - 11:22:29 PST
On Jan 8, 2004, at 11:04 AM, RossO wrote:
> On Thursday, January 8, 2004, at 10:54 AM, Martin Joseph wrote:
>> REMEMBER the only reason for selling itunes and the ipod is really to
>> bring people into the Apple store to see the computers. Apple is
>> still
>> a computer company at it's core and all the other gadget serve that
>> master so far.
>>
>
> Apple is going about this in a weird way: They're selling the Razors by
> giving away the Blades. It's kinda odd.
True it is odd, but only a couple of years ago, Apple was viewed as a
"old time" computer company whose only customers where fanatical geeks
(like us :~).
By selling the agreed upon "coolest" digital music player in existence,
and in conjunction with the coup of having all the major labels license
there music through them, they suddenly have awareness across a much
broader audience and potential to attract a much larger user base. In
conjunction with there retail effort the plan is more clear.
The kids don't know squat about Apple's history, they just know they
have the coolest computers around, and the best music products too.
By the way, HP announced today that they will pre install itunes on
every PC they sell starting this spring, and they will also sell a
private label version of ipod licensed from Apple.
Maybe these ipods will play subliminal messages in the background...
Marty
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