From: DJ Vollkasko (DJ_Vollkasko_at_gmx.net)
Date: Sat Jan 10 2004 - 05:09:03 PST
At 08:07 10.01.04, you wrote:
>Date: Fri, 09 Jan 2004 11:35:24 -0800
>From: Peter Fraser <pjfraser_at_mac.com>
>Subject: Re: [NTLK] [NTLK][OT] macworld 04 pix
>
>[...]
>
>anyway, so she's asking what a mac laptop costs. i take her to the apple
>site and show her a few choices, and she gets a diappointed look on her
>face and says that dell has one for sale for $499 or something silly like that.
>
>so we go to the dell site, and i use it to configure the "$499" machine up
>to a comparable-or-worse spec vs. ibook, including offered software
>packages to add the ilife-like functions. and guess what? the "bargain"
>dell ends up just over $300 more expensive than the ibook.
>
>so it's all about marketing and perceived value, not what you get for what
>you pay!
Cheers Peter,
but it's also all about the consumer. If all you need is a web-browsing,
MP3-playing, electronic typewriter with e-mail, any recent iBook will be
overpriced. What if your colleague doesn't need all those MHz, GBs and
whatevers?
Where's the lo-cost products that's cool, get you an nice attention and
lure new customers willing to upgrade into serious gear in three to four
years? Apple never really understood that - the original iMac went into
this direction, but the new one doesn't. Cool product, excellent design,
too pricey for starters.
DJV.
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