[NTLK] Steve Jobs on PDA

Hi Guys, have you seen this? Steve Jobs is telling us why we won't be
seeing a new Newton anytime soon.
> AMERICA'S MOST ADMIRED COMPANIES
>
> Steve Jobs speaks out
>
> In an exclusive interview, Apple's CEO talked with Fortune senior
> editor Betsy Morris in February in Kona, Hawaii, where he was
> vacationing with his family, about the keys to the company's
> success, the prospect of Apple without Jobs, and more. Here are
> excerpts.
>
> On Apple's focus
>
> "Apple is a $30 billion company, yet we've got less than 30 major
> products. I don't know if that's ever been done before. Certainly
> the great consumer electronics companies of the past had thousands
> of products. We tend to focus much more. People think focus means
> saying yes to the thing you've got to focus on. But that's not what
> it means at all. It means saying no to the hundred other good ideas
> that there are. You have to pick carefully.
>
> "I'm actually as proud of many of the things we haven't done as the
> things we have done. The clearest example was when we were
> pressured for years to do a PDA, and I realized one day that 90% of
> the people who use a PDA only take information out of it on the
> road. They don't put information into it. Pretty soon cellphones
> are going to do that, so the PDA market's going to get reduced to a
> fraction of its current size, and it won't really be sustainable.
> So we decided not to get into it. If we had gotten into it, we
> wouldn't have had the resources to do the iPod. We probably
> wouldn't have seen it coming."

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Received on Wed Jun 11 09:46:56 2008