[NTLK] Apple to unveil new digital device next week

From: Laurent Daudelin (laurent_daudelin_at_fanniemae.com)
Date: Wed Oct 17 2001 - 13:34:48 EDT


Anybody wants to make a guess?

http://maccentral.macworld.com/news/0110/17.device.php

Apple to unveil new digital device next week
by Dennis Sellers, dsellers_at_maccentral.com
October 17, 2001 12:40 pm ET Yesterday Apple rolled out revamped PowerBooks
and iBooks. And next Tuesday the company will unveil a "breakthrough digital
device," according to an invitation received by MacCentral for the event.
The interesting thing is that the new device won't be a Mac. It will,
however, fit into Apple's vision of the Mac platform as the heart of a
digital hub for a digital lifestyle, the invite read. In outlining Apple's
vision of the future, Apple CEO Steve Jobs sees the company's hardware and
software serving as the "hub" of a "digital lifestyle." The intriguing part
of the Apple-Jobs vision is the acknowledgement that digital devices will be
increasingly important while denying that the personal computer is heading
the way of the dinosaur. Instead, Apple thinks the traditional computer will
get a new lease on life. "We don't think the personal computer is dying or
moving away from the center," Jobs has said. "We think the personal computer
is on the threshold of entering its third great age [the first two being the
'Age of Productivity' and the 'Age of the Internet']: the 'Age of the
Digital Lifestyle.' This age is spawned by the proliferation of digital
devices everywhere: CD players, MP3 players, cell phones, handheld
organizers, digital cameras, digital camcorders and more. We're confident
that the Mac can be the hub of this new digital lifestyle by adding value to
these other devices." Jobs said Apple hardware could accomplish this goal
because Macs run complex applications, have big screens for better user
interfaces, burn disks, offer inexpensive storage and can access the
Internet "at every conceivable speed." These are things that the other,
smaller, less powerful digital devices can't do, he added. Apple's "digital
hub" approach will have both hardware and software components. The software
components include iTunes, iMovie and iDVD. The hardware area has included
desktop and portable Macs. Apparently, the hardware line will expand on Oct.
23 with the "breakthrough digital device."

-Laurent.

-- 
=====================================================================
Laurent Daudelin              Developer, Multifamily, ESO, Fannie Mae
mailto:Laurent_Daudelin_at_fanniemae.com             Washington, DC, USA
********************** Usual disclaimers apply **********************
elder days n.: The heroic age of hackerdom (roughly, pre-1980); the era of
the PDP-10, TECO, ITS, and the ARPANET. This term has been rather
consciously adopted from J. R. R. Tolkien's fantasy epic "The Lord of the
Rings". Compare Iron Age; see also elvish and Great Worm. 

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