Re: [NTLK] Re[2]: Convincing argument against MS

From: Joost van de Griek (
Date: Tue Jun 11 2002 - 16:30:51 EDT

On 2002-06-10 22:24, "Stephen Jendraszak" <> wrote:

> Jobs has been quoted as saying that with the Macintosh, he understood he had
> to make a product that could be profitable... but that was only the means to
> an end (and a way to keep Mike Markula happy). The end was change people's
> lives by providing a cheap (believe it or not, this was a goal), easy to use
> computer for the "rest of us."

Image and brand are very important when selling products. Apple has a very
strong image and an incredibly strong brand. Steve is smart enough to know
that by such statements, that image is strengthened, and thus Apple is able
to sell more products.


Joost van de Griek

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