From: RossO (newton_at_ordersomewherechaos.com)
Date: Fri Aug 22 2003 - 10:00:38 PDT
On Friday, August 22, 2003, at 07:13 AM, Mark Rollins wrote:
> FireWire history (the Cliff Notes version)
> Apple invents FireWire
... around 1995.
> Apple presents FireWire to IEEE as a standard
> IEEE ratifies FireWire as global standard,
... under the name IEEE1394. Apple requires manufacturers to purchase
a license to use the brand name "Firewire". (I think this may have been
a 'per-sku' fee.)
> FireWire adopted globally
... for Digital Video and on Macs to replace SCSI.
> Sony marketspeak translates the word "FireWire" to "iLink"
... in order to avoid purchasing a license to use the brand name
"Firewire".
> IEEE reestablishes "FireWire" as THE ONLY name to use
... after Apple gets a clue and drops the brand name licensing fee.
Apple wins an Academy Award for Firewire.
Sony continues to use the name iLink because they're already
established it as a brand.
(This is another situation where Apple's beancounting accountants could
see the forest for the trees. Same thing with licensing the NewtonOS.)
...Ross...
(Not that I have any feelings about this...) :)
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