Re: [NTLK] Switchers

From: Martin Joseph (marty_at_barknaturalpet.com)
Date: Wed Nov 13 2002 - 14:18:43 EST


On Wednesday, November 13, 2002, at 10:10 AM, Brian Hugh Warren wrote:

>
> You know how they found all those people?
>
> Apple several months ago, maybe a year, put notice on their site asking
> people why they switched from windows and if they haven't switched yet,
> why. It was pretty open ended. People wrote in with their stories. Then
> (I heard this from a switcher), they contacted some of the people who
> wrote in and asked them to be in a commercial. When they flew them to
> NY or wherever, the people just talked in front of a camera for 45min.
> Not much to it, but they are real people.
>
>
>> Like all those Apple switch
>> commercials are real? uh-huh.
>
>

Actually on of the PC mags had a funny article about how some of the
people who showed up for the casting call actually had switched TO PC
and had misunderstood the ad.

Funny.
Marty

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