Re: [NTLK] need input on newton marketing cases

From: Laurent Daudelin (laurent.daudelin_at_verizon.net)
Date: Mon Sep 15 2003 - 23:05:42 PDT


on 15/09/03 20:22, Roman Pixell at roman_at_pixell.net wrote:

> hi all!
>
> im attending a course in marketing and design of new products and
> technologies at the stockholm school of economics. the examination part
> consists of writing a case, so ive chosen to write about the newton and
> contrast it to the tapwave, which will be released in north america
> tomorrow.
>
> id need as much input as i can get on possible sources of scientific
> material on the newton from a marketing perspective. i remember c. m.
> christiansen wrote a bit in innovators dilemma, then there was some
> type of research project last year, can anybody please point me to
> interesting sources of information?
>
> all help is appreciated - thank you.

I think you should get the book "Defying gravity: the making of Newton". I'm
not sure where you can get it right now, but I remember it was pretty cheap
when I got it, less than $10. This will tell you everything about where the
Newton came from and what happened with it.

-Laurent.

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