Re: [NTLK] An Apology

From: Anthony Velasco (ecotone_at_mac.com)
Date: Mon Apr 01 2002 - 08:45:33 EST


Do I dance in the streets, take the day off work, etc. - or - do I note this
"celebrated" day? Cruel, cruel world!!

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
  Anthony Velasco, USFWS-Ecologist/ecotoxicologist
                ecotone_at_mac.com

This Newt's trekking through cactusland and lov'n it!

Managing Sales and Licensing for Newton Software at:
  http://www.tactile.com - Tactile Systems, Inc.
Contact me via the above E-mail for more information
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

-----Original Message-----
From: newtontalk-bounce_at_newtontalk.net
[mailto:newtontalk-bounce_at_newtontalk.net]On Behalf Of sjobs_at_apple.com
Sent: Monday, April 01, 2002 6:11 AM
To: undisclosed-recipients:
Subject: [NTLK] An Apology

About five years ago I assumed control of Apple Computer, Inc. One of my
first actions was to eliminate all products of the company not directly
associated with the Macintosh. Apple was in danger of sinking and radical
action had to be taken, even if the Newton was finally showing a profit.
But I must admit some relish to removing the last vestiges of a former
executive's influence on the company.

Yet through thick and think you've stuck with us even as we abandoned you.
It's absolutely amazing what has been produced for this product in the
past five years, not the least includes a Sherlock emulator, VNC, Java,
MP3, and of course the ATA card driver we had claimed couldn't be written.
Kudos!

As such, I feel I owe the Newton Community an apology. Prior to killing
the Newton, I had claimed that we would continue marketing it. We even
brought Newton Inc. back into Apple after an abortive spin-off. We just
didn't trust the product and had no idea that it would retain its value
and interest as long as it has. In short: we blew it.

As a rule, Apple does not preannounce products. But I ask you to hold on
for a little while longer, and I think your community in particular will
be pleased with upcoming products from Apple. Once again, thank you for
your loyalty, and I hope you enjoy the coming months.

Steven P. Jobs
CEO Apple Computer, Inc.

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