[NTLK] newton in marketing literature

From: doppler (doppler_at_mac.com)
Date: Fri Mar 22 2002 - 08:33:45 EST

dear list!

im looking for newton references in marketing literature, but it seems like
i there is barely anything written about it. this is very strange, since
there is quite a lot of documentation and not so difficult to perform an
empirical study.

the only reference to the newton ive found so far is clayton m christensens
classic "the innovators dilemma: when new technologies cause great firms to
fail" ISBN 0-87584-585-1; chapter 6, pp134-136.

christensen describes the newt as an example of disruptive technology - the
conclusion is that the newton is not a failure, but deemed to succumb due to
unrealistic expectations of the market. (the book was published in 1997, a
year before the demise of newton). overall, the book is interesting reading
for anyone working with product dev., maybe a bit too focussed on the disk
drive market, but still motivates its place in the bookshelf.

if there is/are any other scientific/marketing publication/s that refer to
or analyse the newton business case, please let me know! i might be
interested in writing something myself at a later point...

thank yall ;-D

                      roman pixell


         mailto: roman_at_karmatic.com
         phone: +46 (0) 8 643 83 00
         fax: +46 (0) 8 598 14 954
         cell: +46 (0) 709 10 35 51
         web: www.pixell.net/doppler
         icq user number: 3698764

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